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SundayOctober 18, 2026

Capital

Decoding Wall Street’s content arms race.

LIVE
THE BANK IS A PUBLISHER ↗ DINING WITH A COMMERCIAL PURPOSE ↗ AGENCIES ARE BUYING INFLUENCE ↗ THE BANK’S NEXT PITCH STARTS WITH A STORY ↗ THE CAPITAL FILE / CONTENT & INFLUENCE
An editorial illustration of a black bank card becoming a printing press, with a fan of illuminated pages.

THE CAPITAL FILE

01 / BANKS AS PUBLISHERS

INSIDE CHASE’S CONTENT STRATEGY

THE BANKIS APUBLISHER.

Car research. Trusted voices. The next loan.
Chase’s editorial ambitions follow the customer all the way to financing.

Read the brief 1 MIN READ
ATTENTION
HAS A BUSINESS
MODEL.
PUBLISHING / CUSTOMERS / COMMERCIAL INTENTTHE DISPATCH NETWORK
THE PUBLISHING PLAYBOOK

A close reading of Chase Auto’s advertised content mandate. Read with sources ↗ See the jobs

INSIDE THE CONTENT BUSINESS

The Dispatch Desk.

The stories that attract customers.
The influence that moves decisions.

FOLLOW THE CONTENT BUSINESS

The Tape.

The signals. The people.
The next move.

CHART OF THE WEEK / JPMORGAN CHASE

JPMorgan’s
marketing machine
is printing more.

A bigger marketing bill gives Capital a reason to follow the publishing strategy—and the people being hired to carry it out.

$5.19B

MARKETING EXPENSE
JANUARY–SEPTEMBER 2026
UP 28% YEAR OVER YEAR

Read the company figures See the jobs

Firmwide marketing expense

USD BILLIONS
+30%

REPORTED INCREASE
YEAR OVER YEAR

Third quarter
JPMorgan Chase firmwide marketing expense, USD millions
PeriodUSD millions
Q3 20251,480
Q3 20261,917

Q3 marketing expense: $1.480 billion in 2025 and $1.917 billion in 2026. Reported increase 30%.

Firmwide marketing expense is broader than editorial and content spending. Source: JPMorgan Chase, Q3 2026 supplement, p. 4 ↗

THE WORK BEHIND THE STORIES

The Shortlist.

The roles, the remits and the pay in financial content.

6 roles in the October 20 snapshot

02Remote · U.S.

Tidal Financial Group

AVP Content Creator

$95,000–$125,000

Market commentary, newsletters, video and LinkedIn content for an ETF investment platform.

View job
05Remote · U.S.

Legalist

Content Marketing Manager

Salary not disclosed

Newsletters, investment thought leadership and PR for an alternative asset manager.

View job

THE STORIES BEHIND THE STORIES

The Thread

Machine learning stitches the stories.

Human insight finds the meaning.Topics, timelines and emerging trends.

ONE CONTENT ECONOMY. DISTINCT WORLDS.

Around the network↗

From Capital’s cover archive.
Explore the beats across the Dispatch family.

Capital

Photo illustration of Marc Rowan.

Marc Rowan

The rights have a price.

Music catalogs, royalties and the capital behind the content.

Read the archive

Capitol

Photo illustration of Joe Rogan.Photo illustration of Adam Schiff.

Joe Rogan × Adam Schiff

Who gets the microphone?

Creators, political power and the fight over distribution.

Creator

Photo illustration of Valkyrae.

Valkyrae

An audience is a business.

The creators building companies around their communities.

Content

Photo illustration of Logan Paul in a beverage aisle.

Logan Paul

From screen to shelf.

Entertainment, consumer products and the business of attention.

Copyright

Photo illustration of Sarah Silverman.

Sarah Silverman

Who owns the story?

Authors, intellectual property and the uses of creative work.

Portraits: photo illustrations from the Capital cover archive. Publication panels introduce each beat.

Banking · Regulation

Selling Trust

Compliance is becoming a growth strategy—turning risk control into a selling point.

THREE SIGNALS OF THE SHIFT
$590M ACQUISITION

Chime Announces Deal to Buy Stride Bank

The Take Expect an industry pivot from brand education to regulatory/trust messaging. Content shifts to proving stability, compliance, and institutional longevity.

14405 EXECUTIVE ORDER

Review of Bank–Fintech Partnership Rules

21 INSTITUTIONS

Dollar Stablecoin Planned for 2027

Illustration of a bank vault and check mark
Computer circuitry Bloomberg terminal illustration Financial research screens Securities and Exchange Commission illustration
AI · Research

Workflow Wars

AI is changing how Wall Street produces research. Follow the platforms, data and rules shaping the work.

OPENAI · SEP. 10, 2026

OpenAI Moves Directly Into Wall Street’s Research Workflow

ChatGPT for Financial Services combines a frontier model with premium financial data and firm templates. The important shift is that another chatbot is not the point—OpenAI is trying to sit inside the production line.

  1. DATA
  2. MODEL
  3. TEMPLATE
  4. REPORT
THE PLATFORM. THE GUARDRAILS.
Bloomberg THE PLATFORM

Its Answer to AI Is Already Sitting on the Terminal

SEC & REGULATORS

No Pass for AI From the Compliance Department

The Agentic Advisor

How AI feeds research to wealth managers.

As AI moves closer to the client, wealth managers are shifting from static summaries to connected, real-time workflows.

LEAD CASE STUDY
Illustration of a multi-armed robot assisting a financial advisor at a desk overlooking Los Angeles

CLAUDE FOR FINANCIAL ADVISORS

Anthropic unveiled a specialized AI suite integrating Claude directly into Charles Schwab’s custody platform, alongside BlackRock, Envestnet, and Addepar. The tool connects models directly to advisor CRMs and portfolio systems for automated meeting prep, portfolio reviews, and compliance documentation.

The Take: Shifts research from static 40-page PDFs to instant, personalized client emails generated on the fly.

Source: Schwab’s September 14 announcement ↗

Dynasty Financial Embeds Claude into AI Op System

Instead of relying on external plugins, Dynasty is embedding Claude models directly into the core desktop software of its next-generation Dynasty AI platform.

SEC Targets AI Disclosure in 2026 Focus

Regulators have prioritized AI usage in wealth management, scrutinizing how firms supervise AI-generated outputs, cite original investment advice, and disclose AI involvement in client communications.

7 Days

THE WEEK IN THE CONTENT BUSINESS

OCTOBER 12–18, 2026

Selected announcements, reporting and updates.

CAPITAL IS WHERE
THE STORY MEETS THE MONEY.

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Capital

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The content strategy edition

CAPITAL / ABOUT THIS EDITION

Capital covers the financial side of the content economy: how financial firms build editorial operations, how creators influence money decisions, and how investors finance content businesses.

The beat

Banks becoming publishers. Investment writers and the executives directing their work. Editorial talent, owned audiences and creator acquisitions. Investment in media, intellectual property and content businesses. Finfluencers and the rules governing financial communications. AI is covered where it changes the commissioning, production, distribution or oversight of financial publishing.

One content economy, distinct worlds

The Dispatch Network covers content as an industry and a business function: independent creators, publishing platforms, corporate newsrooms and the executives who lead content. A TikTok creator and an investment writer at Morgan Stanley work in different markets. Each specialist publication follows the people, incentives and business models of its own beat.

This edition

Eight source-based briefs and a sourced ownership archive. Each uses the underlying announcement, posting and regulatory dates.

Employer postings establish an advertised role and its responsibilities. They do not establish completed hires. Proposals, staff guidance and enforcement actions retain their separate status in the reader.

Read, search, connect

Open a headline for the brief and its sources. Use / to search, save stories, filter the Wire and content ledger, jump between Thread’s story connections, compare the chart periods, filter the Shortlist by city, or explore 7 Days. Saved stories stay in your browser.

The Dispatch Network

One economy.
Every side of the story.

The business of content—from independent creators and publishing platforms to corporate newsrooms and the executives who run them. Each title follows a distinct part of that economy.

CAPITALFinancial content / customers / influenceYOU ARE HERE

Banks and investment firms as publishers. The people running their editorial operations, the audiences they build, creator deals, financial communications, and the capital behind content businesses.

DAILYThe content economy, every day

The shared front page for the Dispatch family: corporate newsrooms, independent creators, platforms, entertainment, policy and the businesses built around publishing.

CONTENTEntertainment / publishing / corporate storytelling

The business of making content—from film, television and publishing to corporate newsrooms, branded editorial and the chief content officers and storytellers directing that work.

CAPITOLPolicy / power / influence

The intersection of content and political power: politicians reaching audiences, creators interviewing candidates, distribution decisions and the public rules shaping the industry.

CHANNELPlatforms / distribution

Where content finds an audience: publishing platforms, social networks, search, subscriptions and the tools that help writers and publishers build a home.

CREATORAudiences / independent business

The people building businesses around their own audiences: platforms, management, brand partnerships, creator companies and the changing economics of independence.